Curriculum
What you'll learn in the training
A practical path through content strategy, Canva and AI design, video editing, AI tools, portfolio and website creation, scheduling, personal branding, and Meta ads.
- Module 1
Social Media Page Audit
Assess a social media page, identify areas for improvement, review profile information, examine content quality, and spot opportunities for optimization.
- Module 2
Content Strategy and Content Calendar
Understand a brand's audience, plan content pillars, develop content ideas, build a content calendar, and align content with business objectives.
- Module 3
Canva Design and AI Realistic Design
Get started with Canva and AI-assisted visual creation to produce social media graphics, promotional designs, and realistic AI-generated visuals.
- Module 4
Video Editing
Learn basic video editing workflows for social content: arranging clips, adding text, improving presentation, and preparing videos for publishing.
- Module 5
AI Tools for Social Media Management
Use relevant AI tools to support content ideation, caption writing, planning, research, visual creation, and everyday productivity.
- Module 6
Portfolio and AI Website Creation
Organise your skills and projects into a professional portfolio and create a website using AI website-building tools.
- Module 7
Page Optimization and Scheduling
Optimise social media profiles, schedule content, use relevant publishing tools, and understand basic performance analytics.
- Module 8
Personal Branding and Client Acquisition
Communicate your skills, present your work professionally, identify prospective clients, and learn how to approach client acquisition.
- Module 9
Basics of Meta Ads
Learn Meta advertising fundamentals: campaign objectives, audience targeting, budgets, ad creatives, and basic campaign monitoring.
How the training works
Six simple steps from sign-up to certificate
The training combines lessons, practical assignments, and scheduled live sessions.
- 01
Register
Complete the online enrollment form.
- 02
Confirm Payment
Follow the payment instructions for the selected cohort.
- 03
Receive Instructions
Get the relevant training information after enrollment is verified.
- 04
Learn
Access the lessons and participate in scheduled live sessions.
- 05
Practise
Complete assignments and practical projects.
- 06
Complete
Meet the training requirements to qualify for a certificate.
What you need: a smartphone and internet access. A laptop is not compulsory, although some tasks may be easier on one.
Certificate: awarded to students who complete the applicable assignments and follow the training instructions.
Ready to build practical social media skills?
Check the upcoming cohort, reserve your place, and start learning with just your smartphone.